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Bipartisan Bill to Break Up Google’s Ad Business

Bipartisan Bill to Break Up Google’s Ad Business

by [email protected] | May 20, 2022 | Google Ads

A new bipartisan bill would force Google to break up its ad business  A group of key US Senators recently introduced the Competition and Transparency in Digital Advertising Act. If passed, it would force a breakup of Google’s advertising business. If passed, the bill...
Top Four Facts about PPC Advertising You Need to Know

Top Four Facts about PPC Advertising You Need to Know

by [email protected] | May 2, 2022 | Blog, Google, Google Ads, PPC management

Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
Organic vs. Paid Search: The Efficacy Based on Search Results

Organic vs. Paid Search: The Efficacy Based on Search Results

by [email protected] | May 2, 2022 | Blog, Google Ads, PPC management

Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results.  Meanwhile, sponsored search results are determined by a...
Google Ads Updates to enforcement procedures for repeat violations

Google Ads Updates to enforcement procedures for repeat violations

by [email protected] | Apr 26, 2022 | Blog, Google Ads

Google Ads Updates to enforcement procedures for repeat violations Google Ads recently announced that as of June 2022, they will be updating the enforcement of repeat violations. They will be adding nine additional policies to their strike-based system. The additional...
3 Tips to Writing a Strong Ad Copy That Converts

3 Tips to Writing a Strong Ad Copy That Converts

by [email protected] | Apr 18, 2022 | Blog, Google Ads

Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is the ad copy/keyword. That’s why when you’re creating your Google Ads,...
4 Ways to Improve Your Small Business’s PPC Campaigns

4 Ways to Improve Your Small Business’s PPC Campaigns

by [email protected] | Apr 18, 2022 | Blog, Google Ads, PPC management

By far, the most effective way to attract new customers is through a PPC advertising campaign. PPC ads are the most inexpensive way to market your products to new customers. In fact, PPC ads reap the highest conversion rates — that is, the percentage of users who...
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  • Bipartisan Bill to Break Up Google’s Ad Business
  • Top Four Facts about PPC Advertising You Need to Know
  • Finding the Right Keywords for Your Paid Advertising (Part 2)
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  • Organic vs. Paid Search: The Efficacy Based on Search Results

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