by Steve Pitt | Apr 3, 2023 | Google Ads
If you’re not using a Google AdWords management campaign, you’re probably falling behind your business competitors. More than 80% of businesses use Google Ads as part of their digital marketing strategy. That said, not every business runs Google Ads correctly. The key...
by Steve Pitt | Jun 1, 2022 | Google Ads
Smart Shopping campaigns are changing to Performance Max starting July 2022 Google Ads announced today that they are modifying Smart Shopping campaign as of July 2022 and will be changing them to performance max campaigns. Once this change is made, advertisers will no...
by Steve Pitt | May 20, 2022 | Google Ads
A new bipartisan bill would force Google to break up its ad business A group of key US Senators recently introduced the Competition and Transparency in Digital Advertising Act. If passed, it would force a breakup of Google’s advertising business. If passed, the bill...
by Steve Pitt | May 2, 2022 | Blog, Google, Google Ads, PPC management
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
by Steve Pitt | May 2, 2022 | Blog, Google Ads, PPC management
Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results. Meanwhile, sponsored search results are determined by a...
by Steve Pitt | Apr 26, 2022 | Blog, Google Ads
Google Ads Updates to enforcement procedures for repeat violations Google Ads recently announced that as of June 2022, they will be updating the enforcement of repeat violations. They will be adding nine additional policies to their strike-based system. The additional...
