by Steve Pitt | Nov 15, 2018 | Google Ads, Google AdWords
New Search Ad Position MetricsGoogle ads metrics are an important aspect of measuring results and optimizing your PPC advertising for best results. Google Ads announced on November 6th, 2018 that they will be rolling out four new metrics regarding ad position. These...
by Steve Pitt | Oct 7, 2018 | Google Ads, PPC management
8 Questions You Need to Ask Before Hiring a PPC Company Are you looking to hire a PPC company? If so, here are 8 questions you need to ask before hiring a PPC company. It’s getting harder and harder to tell who’s who on the internet these days. Hiring a...
by Steve Pitt | Oct 7, 2018 | Google Ads, Google AdWords
Top 7 PPC Trends of 2018 Are you wondering about the top PPC trends of the year? If so, read on to learn about the top seven PPC trends of the year. Since its start in 1998, Google has grown to be the largest search engine in the world. As such, it has been a major...
by Steve Pitt | Jul 28, 2018 | Google Ads, Google AdWords, PPC management
How to Combat Click Fraud in Your PPC Campaigns Every time somebody comes up with a good idea, somebody else figures out how to exploit it. Learn how to combat click fraud in your PPC campaigns here so that you don’t become the victim. In 2017, a report...
by Steve Pitt | Jul 23, 2018 | Google Ads, Google AdWords
What Click-Through Rate Should You Strive For? What Click-Through Rate Should You Strive For? Click-through rate, or CTR, is an estimation of the number of people who click on an ad versus the total number of people (impressions) the ad reaches. Check out our article...
by Steve Pitt | Jul 6, 2018 | Google Ads, Google AdWords
Google AdWords is becoming Google Ads Google’s Sridhar Ramaswamy recently announced that Google AdWords will change it’s name to Google Ads. Ramswamy, Senior Vice President, Ads & Commerce at Google, went on to say “That’s why today we are...
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