80% of bloggers never make more than $100. That’s not an encouraging statistic, is it? But how many of those bloggers created quality content or took advantage of monetization opportunities?
Very few, if any.
By virtue of seeking out this article, you’ve already proven your desire to build a successful blog. That puts you ahead of the pack. You’re ready to learn how to make money from ads, and you want to do it the right way.
Even a budding website can benefit from lucrative advertising opportunities. From large sites to new, here are seven ways to make money on your blog with advertising.
1. How to Make Money from Ads
Advertisements are all about volume. Before you pursue something like an advertisement network, you need to have a worthwhile website. Many advertisers require a good amount of traffic before they’re willing to work with you.
What does this mean for you? Don’t focus on advertisements until you’ve created an alluring foundation to place them.
With great SEO and consistent content, you can gather a following of several thousand monthly visitors. You can leverage this kind of traffic for reasonable advertising opportunities.
Keep a sharp eye on your analytics. Even if you were to pursue traditional advertising with a small blog, you likely won’t make enough for it to be a worthwhile endeavor. Build your website first and don’t reach out until it’s ready.
2. Pay-Per-Click Ads
Pay-per-click ads are perhaps the most common. They offer some of the best rates around. But there’s a problem.
Your advertiser will only compensate you when a visitor clicks on the ad. Some people consider this to be a fair payment model. After all, why should you get paid for advertising space when it didn’t lead to a customer conversion?
However, it puts more pressure on you, the publisher, to emphasize the advertisements. You want them somewhere noticeable to maintain a decent click-through rate.
It’s also important that the ads are relevant to your website and clients so people are more likely to click them in the first place. Many services, such as Google Ads, keep it easy and use an algorithm to display relevant ad materials.
But PPC isn’t just for major advertisers. You can use PPC services to improve your search ranking and bring more traffic to your site.
3. Cost-Per-Impression (CPM) Ads
Don’t want to worry about a click-through rate? You’ll receive payment with cost-per-impression ads even if visitors don’t interact with them. However, they don’t pay nearly as well as the PPC alternative.
A CPM advertiser pays in installments for every 1,000 impressions. This type of advertising is mostly reserved for very popular websites. Without a heavy amount of traffic, you won’t generate enough impressions to make it worth your ad space.
4. Affiliate Marketing
Depending on the content of your website, great affiliate marketing opportunities are available. This is a type of advertising where you promote a service or product through a hyperlink. If a visitor clicks your link and makes a purchase, you’ll receive a small percentage of the sale.
A developer blog will have limited options in the affiliate marketing space. But if you review books or toys, this is a great opportunity to effectively get paid for ads. They’re low-profile, so it doesn’t even feel like advertising.
Do you mention products often on your website? Become an Amazon affiliate and include a link to the product on their storefront. It’s that simple.
5. Sell Ad Space
Don’t want to deal with an advertisement network? You don’t have to. You can sell your own ad space with flat fee ads.
This gives you more control over the content that appears on your site, as well as the revenue you’ll earn. Of course, it takes more work on your end to find an advertiser who wants to buy space.
This tactic works best for large websites or those with a niche audience and decent traffic. Maybe you have a blog that focuses purely on luxury pens. Team up with a pen manufacturer and you’ll both benefit.
6. Get Paid to Blog
Some advertisers take a more comprehensive approach to advertising. Instead of buying indirect ad space, they pay bloggers to review their products. This will lead to a one-time payment, unlike other payment models.
This is more work than simply enabling advertisements on your site. However, if you were going to review the product anyway, it’s another opportunity to make money with ads.
Just note that advertisers may decline to compensate you for harshly negative reviews. That’s one reason sponsored reviews can impact the integrity of you and your site. Pursue this path only if you’re ready to navigate its legal and ethical complications.
7. Advertise Your Own Service
We’ve talked about touting the products of others. But what about your own?
For example, include a portfolio on your photography blog. Use some space in the sidebar to describe yourself, your experience, and your services. This may take up room for ads, but it’ll pay for itself when it lands you a new client.
Many professionals run popular blogs as proof of industry expertise. In a sense, the entire website is one big advertisement for you and your freelance business.
But on some websites, including a link on the navigation bar isn’t enough. Give yourself some ad space to sell yourself.
Monetize Your Website
In 2017, digital marketing expenses increased by 44%. More advertisers than ever before are finding value in digital campaigns. As a website owner, you’re poised to take advantage of this industry trend.
You know how to make money from ads. But is your website bringing in enough traffic to make them worthwhile? Build a bigger website with these seven tips to improve your search engine placement.
You want to help people.
And, you want to make more money, right?
You’ve spent months trying to rank well in organic search for the right keywords. And, let’s be honest – it’s not an easy task. You keep pouring in more time but you aren’t seeing results.
Whether you’re a one-person show or have a team of skilled marketers, driving traffic is hard.
But, developing a pay per click marketing strategy can help ease your pain. You’ll be able to start seeing traffic, solving their problems, and making more money.
Keep reading to learn more about PPC marketing and why you need to start investing, today.
What Is Pay Per Click (PPC) Advertising?
Pay per click advertisements appear at the top and bottom of a search engine results page (SERP). They may also appear in the sidebar. They’re designated with the word “ad” next to them.
Businesses that run ad campaigns place a maximum bid for specific search queries. Then, when someone clicks on the ad, that company pays a small fee. That fee is less than their maximum bid.
So, every time someone clicks on your ad, you pay the search engine for driving traffic to your website. When PPC marketing is done correctly, the fee you pay is insignificant. You should make more money per click than what you’re paying.
Why Does Your Marketing Strategy Need Pay Per Click Ads?
When your business is brand new, ranking in organic search results is next to impossible. But, that doesn’t mean you have to wait around. PPC advertising starts working immediately.
Whether your business is new or not, PPC ads can increase brand awareness by 80%. And, 65% of consumers that are ready to buy something click on paid ads within search engine results.
Many businesses wish they had more room in their budget for PPC advertising. So, if you’re not taking advantage of PPC ads, your closest competitors are. That’s something you can’t afford to miss out on.
The immediate potential and high return on investment (ROI) rate make pay per click advertising a smart choice for businesses of all sizes.
Five Steps to Developing a Pay Per Click Marketing Strategy
Next, let’s discuss five key steps that can help you establish an effective pay per click marketing strategy.
1. Define Your Target Market
Everything you do from now on won’t matter unless you understand who you’re selling to. Knowing how your target market behaves matters more than the actual words you write for your ads.
Once you know how to help them solve their problems, you can finetune your messaging to speak to them. If you do it right, they’ll wonder how you’re able to read their minds.
2. Create High-Converting Landing Pages
Getting someone to click on your ad is half the battle.
Making sure they like what they see is the other half of it. Distraction-free landing pages have one goal: to convert visitors into customers.
Smart marketers create multiple landing pages depending on the buyer persona they’re targeting. So, you may have three or more landing pages that speak to different segments of your audience.
3. Keyword Research
Keyword research isn’t solely for SEO purposes. Bidding on the right keywords will make or break your cost per click marketing strategy.
For each PPC campaign, you need to develop a list of keywords to target. But, it isn’t a random list. That’s where keyword research comes into play.
The best PPC keyword lists are:
- A healthy mixture of long-tail, body, and head keywords
- High in search volume
- Not overly competitive
- A combination of commercial and informational intent
Make sure your keyword list is easily accessible by everyone on your team. They can refer to it when managing and monitoring your ad campaigns.
4. Write Click-Worthy Advertisements
The last thing you want to do is waste ad spend. So, writing killer advertisement copy is a vital step in the process. Since you already know how your audience behaves, you can use that to speak to them.
You don’t have much time to catch their eye in search engine results. Quickly grabbing their attention isn’t always easy. The internet is full of distractions.
But, you can analyze and tweak your advertisements as your campaign progresses forward. If something isn’t working, change it and analyze again.
5. Nurture Visitors at Every Step of the Buyer’s Cycle
Searchers with commercial intent are easier to turn into paying customers. But, that doesn’t mean you should ignore everyone else. You may decide to bid less on informational intent keywords.
But, don’t ignore them.
Nurturing your audience over time means they’re more likely to buy something from you. They are starting to trust you and see you as a source of high-quality information.
How to Manage Pay Per Click Campaigns
PPC ads aren’t “set it and forget it.”
Managing them is as important (if not more) than developing your PPC marketing strategy. This step is the difference in companies who’re successful with paid ads and those that aren’t.
Successful PPC management means:
- Adding new keywords
- Removing ineffective keywords
- Utilizing negative keywords when necessary
- Splitting ad groups
- Monitoring your analytics
- Looking back at expensive keywords
- Making tweaks to landing pages and ad copy
PPC Management, The Easy Way
It’s no secret: Pay per click management isn’t easy. But, we’re here to lift the weight off your shoulders. Our team is built on a foundation of reliability, experience, and client trust.
The best part? You don’t have to sell your left arm. Our services are cost-effective and results-driven. Our PPC professionals are here to help build your pay per click marketing strategy.
Schedule your free consultation to get started today!
Are you about to launch a PPC campaign?
Of course, you’ll need the aid of a PPC professional. They know the business and they have both the right tools and experience to get it done right. But, how do you know you’re hiring the right agency or expert?
We’ve got a few tips to help you decide. Read on below to learn 10 crucial questions you should before hiring a PPC expert:
1. Do You Have Certified Customer Reviews?
Not sure if you’re dealing with experienced PPC specialists? Ask them about customer reviews and they should point you out to a page of testimonials. If they don’t hide any reviews, both good or bad, they should direct you to reviews on their Google My Business page or social media pages.
PPC agencies that don’t showcase reviews often have something to hide. They either are genuinely new or they might run a shady business not worth investing.
2. Do You Offer an After-Care Program?
PPC campaigns can run for a few weeks to a few months. It all depends on how much you’re willing to spend on an agency and your current ad goals. But, what happens when it’s all said and done?
Ask if the PPC company offers some sort of support even when the job’s over. You might run into a snag with the campaign they initiated and they’re the best ones to call for help.
3. Do We See Every Penny Spent?
One of the best things about paid ads like Google Ads is that you get to see where every penny went. Google Ads lets you see which ads cost you the most, where your remaining funds went, and how each ad performs.
Your PPC interview questions should cover whether you gain access to this expenditure account or if you simply pay the agency a flat rate and they do all the accounting behind closed doors.
4. Is There a Minimum Monthly Ad Spend?
Keep in mind some agencies demand a minimum ad spend. This means you can’t go below that monthly budget for your PPC campaign. This monthly ad spend limit is separate from the charges for hiring the PPC professional.
If there is a minimum ad budget, make sure you know how much they demand. Their minimum may be over your current marketing budget. You should also ask why they demand that amount as a minimum and how it affects your business, your niche, and your chances of success.
5. What Tools Do You Use?
Satisfied so far with their answers and you plan to keep going? We’re not done yet!
There are a few additional questions pay per click experts need to address. One of the most important details they should divulge is the list of tools they use.
Which tools do they use to research and discover keywords? How do they run analytics and which tools do they use to A/B split test different PPC strategies? Sometimes, the quality of the tools used can determine whether you find returns and see a boost in conversions from a PPC campaign.
6. What’s the Structure of Your Management Fees?
Don’t forget to ask how they charge you for their professional fees. Some might charge you a flat monthly fee on top of the minimum ad spend while others will charge you by the hour. A few freelancers might charge you per PPC campaign, asking you to pay in bulk.
Understanding how they charge you for their PPC management can curb your budget. You might not have a large sum of cash now to pay a flat monthly fee, but you could hire them hourly. Keep this in mind if you’re tight on finances.
7. Are There Full Reports?
The biggest advantage of a PPC campaign is that you get to see every little detail about every action performed. If you run an audit to determine the type of ads your visitors engage with the most, you should see every detail. This includes data like what time people clicked on ads and the age demographics of people who clicked an ad and went on to buy something on your site.
Make sure the PPC agency provides these details in their reports! Some might give generalized reports on a weekly or monthly basis.
If you can, get as much data from the agency. The information might prove useful in the future, long after you worked with the PPC management experts.
8. Which KPI’s Do You Prioritize?
No PPC is the same and no Key Performance Indicator (KPI) is more important than the others. Some KPI help determine an ad strategy betters than others for one client but not so much for another. That said, every PPC professional might have a select few favorites.
Make sure you ask which KPI’s the agency monitor frequently. Do they monitor Click-Through-Rates, total ad clicks, quality score, and cost per click? Check if the expert notes down the exact cost-per-conversion and lifetime value too.
9. Did You Manage Similar Clients Before?
So you’ve gone through the way they handle PPC campaigns and they’ve got good reviews. That’s great! But, did they ever manage a business like yours?
A PPC campaign for a fashion site works differently compared to one for video games. They have a vastly different audience. You have to curate PPC ads that work specifically for that niche and it’s always reassuring if your PPC expert already dipped their toes into that area before.
10. How’s Your Customer Service?
There is one effective way to tell if a company, whether a PPC agency or any other, is worth working with: test their customer service! You can gauge how well they’ll deal with refunds, financial disputes, complaints, and other issues through the way they talk to clients on the phone.
Hire the Best PPC Professional!
Make sure you ask these questions before hiring a PPC professional. Their answers should clarify how they’ll handle your PPC campaign and how much you need to get it done. Their responses can also determine if they’re the right one or if it’s time to look elsewhere.
Of course, we’re glad to answer these questions as well. We’re here to help and you can discover more by going through our other guides, such as this one laying the basic groundwork of PPC.
You need web traffic to sell your products or services, grow your audience, or gain affiliate and ad revenue. And if you’re a small business, you likely also have a small advertising budget.
Pay-per-click advertising is an effective marketing tool to balance your budget and quickly increase your web traffic. The benefits of PPC are often significant for small business owners.
PPC is a type of digital ad that appears online as pop-ups, banners, and other formats. Instead of paying a set amount for your ad, you only pay if someone clicks on the ad.
PPC ads are based on keywords, which you bid on as part of setting up your campaign. Your ad will show up when someone searches for a specific keyword.
Keep reading to understand the benefits of using a PPC advertising strategy.
1. Targeted Audience
Unlike a traditional ad that might show up for everyone, a PPC ad only shows up when someone searches for the keyword you’ve bid on and won. You know if someone sees your ad, it’s someone who is at least somewhat interested in your business.
You can also control when and where the ads appear. This gives you greater targeting capability based on who you’re trying to reach. When you know your target audience well, you can set up your campaign to maximize your exposure to the most likely buyers.
Putting your ad in front of your target audience increases the chances of getting a click-through. You’re also more likely to convert with a sale or other desired outcome since the person should be interested in your business.
Targeting your audience also works well if you have a local business. When someone does a local search, they’ll find your ad.
2. Flexible Budget Options
Small businesses average about 1% of their revenues for advertising expenses. If your business is in the early stages or doesn’t bring in much revenue, that advertising budget can be small. That means you need to maximize how you spend it to get the best results.
When you set up a PPC campaign, you decide how much you pay per click. This makes it an option for all businesses no matter what the PPC budget.
You can also set a spending limit on the campaign. That limit helps you stick to your budget and gives you greater control over your ad spending. Using analytics to check your ROI, you can decide if you want to increase your spending on your PPC ads.
3. Copy-Testing Strategy
Are you working on perfecting your ad copy for all platforms? PPC ads are an ideal way to test out different approaches.
PPC campaigns are easy to change, which means you can quickly test out different headlines, colors, graphics, and copy. Run each option for a set amount of time to test it. Review the analytics for your PPC campaign to see which option works the best.
Use that data to refine all of your advertising. You might change up other types of ads or your marketing copy on your website to match the results.
4. Fast Way to Grow Traffic
Building organic traffic takes time as you develop your SEO and grow your audience. You have to rank up in the search results to get any significant traffic.
PPC ads go up immediately, which means you can get traffic much faster. As soon as you set up your campaign, you can start getting clicks through to your target URLs. That increased traffic can help you get more business, gain more exposure, and move up in the search results.
5. Increased Brand Awareness
As a small business, you’re probably not widely known beyond your existing audience. People who aren’t aware of your company won’t search for you by name. But they may search for related keywords, which brings up your PPC ads in their feeds.
When your ads start showing up for people, they start to recognize your logo and name. Even if they don’t click the first time, they may become curious when they keep seeing you pop up in the results.
6. Keeps You Competitive
PPC ads accounted for $10.1 billion in spending from 7 million advertisers in 2017. That means there’s a good chance at least some of your competition is using PPC advertising to gain new customers.
If you’re not using this strategy, you’re missing out on potential traffic. Staying competitive and using similar strategies as your competitors can help you get your share of the customers.
7. Measurable Outcomes
Not all marketing strategies are easy to analyze with data. Using PPC gives you access to concrete data to thoroughly analyze the results. You can run reports to see how many people clicked your ads, which helps you evaluate their effectiveness.
You can also monitor your costs. Knowing the number of clicks and advertising spend helps you calculate your profits and ROI from your PPC campaign. This tells you if you should continue what you’re doing or change the way you run your PPC campaign.
8. Doesn’t Require Organic SEO
Google receives over 3.5 billion searches daily with an average of 40,000 queries per second. No matter what your niche, someone is likely searching for what you offer. But if you’re not on the first page of search results, and ideally toward the top of the results, you may never be discovered by those searchers.
Using small business PPC strategies can earn you a spot at the top of search results, even if your site’s organic SEO doesn’t land you there. This can be especially helpful if you’re in a competitive niche where it’s very difficult to rank on the first page for your targeted keywords.
You shouldn’t ignore your website’s SEO just because you use PPC. Combining strong SEO and PPC can help improve your ranking faster than either one alone. But you can gain more traffic to your website even if you’re still working on your SEO.
9. More Control
You’re in charge of your spending and ad design when you use PPC advertising. It’s a more controlled way to get the word out about your business. You can change your budget at any time or switch up your target audience, which makes PPC advertising a very fluid option with endless adaptability.
10. Potential for High ROI
Using PPC advertising can give you a high ROI for your advertising dollars. Since you control how much you pay for each click, you can position yourself for a good return on investment.
Say you pay $2 per click and you get one out of 10 people to actually make a purchase from the click. If you make a profit of $120 off that sale, you still come out ahead by $100.
Enjoy the Benefits of PPC
Understanding the benefits of PPC advertising helps you determine if it’s the best strategy for your small business. This budget-friendly option gives you more control and helps you reach your target audience quickly.
Are you unsure of how to handle your small business PPC campaign? Take advantage of our Google AdWords management service to take the work out of PPC.