COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses
Google Ads recently announced that they are launching a new program to try to help small and medium size businesses that advertise on Google Ads. Below is a copy of their announcement and you can also read more about this here:
“We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”
Google recently announced that they are re-branding from “Google Webmasters Central” to “Google Search Central”. The overall goal appears to be the same, which is to help users improve their website's visibility (organic results) on Google Search and to show up on...
Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...
Google Local ServicesGoogle’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...
Petition Over Google Ads Hiding Search Term Data Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users. This basically means that...
How to Increase WordPress Site Speed Load Time Having a website that loads fast is important both from a user perspective and experience, as well as from Google's perspective. It can also help improve your SEO results. However, WordPress sites can sometimes load...
Google Ads offers a fantastic opportunity to target your customers with ads that relate directly to their online searches. If you want to run a successful Google Ads PPC campaign, then you’ll need to think about the many different components involved in the...
Need to maximize your online success using PPC management services? Your PPC campaign might not be as effective without the right marketing strategies. To ensure the accuracy of your campaigns, it is necessary to reach out to PPC professionals. Read along to...
Google Updates Ad Policies Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings. It’s important...
Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus. This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in...
Businesses in this day in age are looking for any way to get ahead of their competitors via target marketing. However, there are many different ways to go about that, but none as constructing as pay per click advertising. PPC will enable you to use tactical approaches...
80% of bloggers never make more than $100. That’s not an encouraging statistic, is it? But how many of those bloggers created quality content or took advantage of monetization opportunities?
Very few, if any.
By virtue of seeking out this article, you’ve already proven your desire to build a successful blog. That puts you ahead of the pack. You’re ready to learn how to make money from ads, and you want to do it the right way.
Even a budding website can benefit from lucrative advertising opportunities. From large sites to new, here are seven ways to make money on your blog with advertising.
1. How to Make Money from Ads
Advertisements are all about volume. Before you pursue something like an advertisement network, you need to have a worthwhile website. Many advertisers require a good amount of traffic before they’re willing to work with you.
What does this mean for you? Don’t focus on advertisements until you’ve created an alluring foundation to place them.
With great SEO and consistent content, you can gather a following of several thousand monthly visitors. You can leverage this kind of traffic for reasonable advertising opportunities.
Keep a sharp eye on your analytics. Even if you were to pursue traditional advertising with a small blog, you likely won’t make enough for it to be a worthwhile endeavor. Build your website first and don’t reach out until it’s ready.
2. Pay-Per-Click Ads
Pay-per-click ads are perhaps the most common. They offer some of the best rates around. But there’s a problem.
Your advertiser will only compensate you when a visitor clicks on the ad. Some people consider this to be a fair payment model. After all, why should you get paid for advertising space when it didn’t lead to a customer conversion?
However, it puts more pressure on you, the publisher, to emphasize the advertisements. You want them somewhere noticeable to maintain a decent click-through rate.
It’s also important that the ads are relevant to your website and clients so people are more likely to click them in the first place. Many services, such as Google Ads, keep it easy and use an algorithm to display relevant ad materials.
But PPC isn’t just for major advertisers. You can use PPC services to improve your search ranking and bring more traffic to your site.
3. Cost-Per-Impression (CPM) Ads
Don’t want to worry about a click-through rate? You’ll receive payment with cost-per-impression ads even if visitors don’t interact with them. However, they don’t pay nearly as well as the PPC alternative.
A CPM advertiser pays in installments for every 1,000 impressions. This type of advertising is mostly reserved for very popular websites. Without a heavy amount of traffic, you won’t generate enough impressions to make it worth your ad space.
4. Affiliate Marketing
Depending on the content of your website, great affiliate marketing opportunities are available. This is a type of advertising where you promote a service or product through a hyperlink. If a visitor clicks your link and makes a purchase, you’ll receive a small percentage of the sale.
A developer blog will have limited options in the affiliate marketing space. But if you review books or toys, this is a great opportunity to effectively get paid for ads. They’re low-profile, so it doesn’t even feel like advertising.
Do you mention products often on your website? Become an Amazon affiliate and include a link to the product on their storefront. It’s that simple.
5. Sell Ad Space
Don’t want to deal with an advertisement network? You don’t have to. You can sell your own ad space with flat fee ads.
This gives you more control over the content that appears on your site, as well as the revenue you’ll earn. Of course, it takes more work on your end to find an advertiser who wants to buy space.
This tactic works best for large websites or those with a niche audience and decent traffic. Maybe you have a blog that focuses purely on luxury pens. Team up with a pen manufacturer and you’ll both benefit.
6. Get Paid to Blog
Some advertisers take a more comprehensive approach to advertising. Instead of buying indirect ad space, they pay bloggers to review their products. This will lead to a one-time payment, unlike other payment models.
This is more work than simply enabling advertisements on your site. However, if you were going to review the product anyway, it’s another opportunity to make money with ads.
Just note that advertisers may decline to compensate you for harshly negative reviews. That’s one reason sponsored reviews can impact the integrity of you and your site. Pursue this path only if you’re ready to navigate its legal and ethical complications.
7. Advertise Your Own Service
We’ve talked about touting the products of others. But what about your own?
For example, include a portfolio on your photography blog. Use some space in the sidebar to describe yourself, your experience, and your services. This may take up room for ads, but it’ll pay for itself when it lands you a new client.
Many professionals run popular blogs as proof of industry expertise. In a sense, the entire website is one big advertisement for you and your freelance business.
But on some websites, including a link on the navigation bar isn’t enough. Give yourself some ad space to sell yourself.
Monetize Your Website
In 2017, digital marketing expenses increased by 44%. More advertisers than ever before are finding value in digital campaigns. As a website owner, you’re poised to take advantage of this industry trend.
You know how to make money from ads. But is your website bringing in enough traffic to make them worthwhile? Build a bigger website with these seven tips to improve your search engine placement.
Businesses make an average of $2 for every $1 spent on Google AdWords. Will this continue with the latest PPC trends or will your business notice a drop in your ROI?
If you think that changes are negative, that isn’t always the case. As PPC changes and evolves, those that evolve with it and get ahead of the trends will see major gains.
What you do not want is to fall behind the trends. If you fall behind the trends, your business could suffer greatly if you depend on sales from PPC. Continue reading this article to learn what trends to look for in 2019.
Don’t Miss Out on These PPC Trends
Staying ahead of the pack in SEO and PPC is one of the growth secrets for many businesses winning with inbound marketing. Make sure your business is ahead of the trends with the following ten tips.
1. Mobile Is on the Rise
In 2018, 52.2% of website visitors accessed the internet via mobile devices. PPC for mobile is a growing market, but many marketers are letting it pass them by. Ads that aren’t optimized for mobile won’t have as good a conversion rate as those that are specifically crafted for mobile.
Make sure your ads are written for mobile and that your website is mobile responsive. You want to provide a seamless experience for your new potential customers.
2. Artificial Intelligence
Artificial intelligence or AI was at work in 2018, but in 2019, it is going to be even more active. The ability for marketers to automate their PPC campaigns will be because of the latest developments and uses of AI in the digital marketing space.
Having AI working on your behalf will allow your PPC campaign to operate at its highest level. Learning how AI works and how you can use it to skyrocket past your competition is a necessity for 2019 PPC.
3. Amazon Is Edging In on the Big G
Remember when Google AdWords was the only place you could run a PPC campaign? Facebook came onto the scene and started to gain market share. Facebook and Google have been enjoying the ability to be the go-to providers in this space.
In 2019, Amazon is getting more attention as a PPC campaign provider. People already trust Amazon, and it is one of the highest performing platforms online which makes it an obvious choice for advertising.
4. Voice Search Is Working
Voice search has been growing in popularity over the past couple of years, but 2019 is the year for exponential growth for voice search. SEO and PPC are going to notice major changes in results as more people use their smartphones and home devices for voice searches.
5. More Data for Audience Targeting
While companies like Facebook have received some serious flack about their data practices, that doesn’t mean data-driven audience targeting is going away any time soon. In 2019, your company will have even more data available for targeting the right audience for your offer.
Data-driven PPC targeting isn’t only good for you, but it is also good for your potential customers. Your business has the solution that they need, and when your ad shows up, they can find the solution easily.
6. Visual Searching Widely Adopted
Google and Pinterest have had the ability to search by image for some time, but sometimes the results aren’t the best. As technology develops, more people will use visual searching. Your consumers will be able to use their camera to search for your products and services which is an ability that will change the PPC world.
7. Easy Remarketing
Remarketing is a great way to get the sale that slipped through your company’s fingers. While your previous conversion efforts may not have been up to par, you can try again by remarketing to those same people that showed an interest in the past.
8. PPC & Social Media
As people continue to frequent social media, these venues are a great place to pick up more leads. PPC on social media will be another place you can get in front of your audience in 2019.
9. Get Ready to Pay Bigger Bucks
While there are more opportunities in the PPC world, that doesn’t mean prices will stay the same. With more opportunity, the price is going to go up on certain platforms.
If you are used to getting clicks for pennies on the dollar, that isn’t going to be as easy as it was in the past. The best thing you can do is understand the trends and how you can keep paying the lowest prices.
There are ways to ensure you don’t pay the highest prices on PPC platforms but it can take time to understand what is going on and why you’re getting charged so much. One of the biggest things you can do to make sure you keep your CPC low is creating highly relevant content.
10. Personalize that Ad
The more specific you can get with your ads, the more effective you will be in 2019. You’ve most likely got ads that didn’t make any sense for you and it isn’t unlikely that you hit that unsubscribe or spam button.
Serving untargeted ads in 2019 is like trying to submit a kindergarten drawing at an art show. It most likely isn’t going to work unless you’re really lucky.
Increasing Your Visibility and Growth
While you can pay to be seen with PPC, if you aren’t keeping up with the latest PPC trends, your ad can get lost in the shuffle. With the above ten tips, you can start seeing great results.
With the ever-changing landscape of digital marketing, you may be frustrated and confused about your campaign. Instead of getting stuck in a rut, contact us today to find out how we can help you with your PPC campaigns.
When it comes to marketing your business, people usually think there are two ways to get people to your website. You can develop an SEO strategy, which naturally rises your website in search engine’s rankings to drive more traffic. Or, you can pay Google or anyone else to place your product in a designated space.
What most people don’t realize is that your marketing strategy shouldn’t be a battle between SEO vs Adwords. Instead, your PPC and SEO strategies should work in conjunction with one another. They go hand in hand and make up for each other’s differences.
When you develop marketing strategies that include SEO and PPC, your overall marketing campaign is more successful.
Keep reading below to learn some ways to integrate your SEO and PPC campaigns for better overall marketing.
1. PPC Can Test Keywords for Future SEO Strategies
When you purchase a spot for advertisements, you’re not just spreading awareness about your business. You’re getting a chance to review what keywords drives clicks to your website.
When you put together a PPC campaign, make sure to plan to experiment a bit with your newly acquired advertising space. Try using different keywords, then compare how each one performs. This way, you’ll get a better outlook on which keywords to use for your SEO campaign.
2. Don’t Think of It As SEO vs Adwords
Before developing different campaigns though, you should go in with a different perspective than just SEO or PPC. Instead, you need to look at your marketing campaign as a bunch of moving parts, working together.
You should approach marketing your business with the outlook that SEO and AdWords go hand-in-hand. Then, you will be able to strategize more effectively after understanding neither SEO or Adwords work independently of each other.
3. After Testing Your Keywords, Test Your Copy
After you test potential keywords with your PPC marketing, you should also test your overall copy. People will be driven to certain parts of your website through paid advertising–you should try to drive them to your copy. When you do that, you will get data such as engagement time and after exploring your website, you may be able to gauge your ROI on paid ad space.
With this data, you will be able to survey the nitty-gritty details of your copy. You will be able to gauge whether it compels people to explore your website or whether it nets you a higher click-through rate.
4. Know Your Competition With PPC Reports
When considering purchasing ad space, you will be able to collect many different kinds of data. You don’t just need to use this data to determine whether or not the ad space is worth the purchase. You can also use it to glean who your competition is, and what they may be trying to do.
By getting a chance to look at impression shares, overlap rates, and top of page rates, you can know who you’re competing against. You can also use this data to tailor your SEO keywords and strategies.
5. Seasons Change for Keywords
You can’t keep using the same keywords throughout the year. The effectiveness of different keywords changes depending on their seasonality. The term “Christmas” is more effective in November and December than “Fourth of July,” for example.
You can purchase PPC space to keep an eye on the effectiveness of keywords. If you notice a word you’ve been using for a while is suddenly attracting fewer people, it may be time to change it.
6. Create Better PPC Through Your SEO
Since SEO and PPC advertising feeds into each other, you can improve your PPC advertising through your SEO. It doesn’t only work the other way around!
First, you should drive people to blog posts and different content on your website. Then, you can watch your users behavior to see what they naturally gravitate toward. After figuring out what naturally attracts people, you can use that information to better design your PPC strategies.
7. Your Data With Both Feeds Back To Your Overall Marketing
There is more to a marketing campaign than your SEO and PPC traffic. It should include images, infographics, videos, and so much more–all of which need to be designed for your audience. However, you need data about your audience to tailor your content for them.
SEO and PPC campaigns can simultaneously drive your audience’s growth, which collecting data about it. The data you get from SEO and Adwords can help you create more powerful videos and images that your marketing needs!
8. Use PPC To Drive Blog Post Traffic
One trick you can do to effectively use ad space is using it to attract attention to your SEO. Rather than explicitly selling a product, you can use PPC to drive people to your blogs. After people land on your branded content, they may be naturally influenced into purchasing from you.
9. Campaign To Take Control Of Your Brand
There is one final thing that PPC and SEO work together to affect, and that’s the most important part of your entire marketing. PPC and SEO affect your brand–they shape how people think about your company.
While this may be intimidating, it offers you a chance to take control of your overall brand. Though PPC content, you can ignite a curiosity about what your company is. Then, with your SEO content, you can satisfy that curiosity in whatever way you want, giving you complete control over your brand.
10. Then Campaign To Take Control of Your Market
Finally, your PPC and SEO work together to take control of your entire market. Once you get big enough, you can shape how people think about your whole field. For example, if you’re a local construction company, you can change how people think about construction in your area through your marketing.
You do this by advertising your policies and core missions. By selling your team and your ideals, rather than your products, people start to associate those things with the entire market.
Don’t Think SEO vs Adwords, Think SEO And Adwords
Segmenting your marketing strategy between SEO vs Adwords is a good way to ensure it isn’t successful. The two go hand in hand. Relying on exclusively one means you will never reach your marketing campaign’s full potential.
The best marketing strategies include SEO and PPC–not one or the other!
However, PPC can be less familiar to most people. SEO is about developing content, while PPC is about making numbers work. They’re two different mindsets, and getting the best from both can require two different people.
Contact us, and we will make sure you get the most out of your PPC campaign. We work diligently and draw from years of experience to ensure that you get the traffic you deserve!
Running a successful PPC campaign is about a lot more than the cost per actions you’re paying for or the keywords you target. You need to make sure you have an experienced agent operating every aspect of your campaign. Otherwise, your chances of beating out competitors and capturing your audience are slim.
If you’re in the process of choosing a PPC agent to take on your online advertising initiatives, take your time. You want to be sure the person you hire to do this work really knows what they’re doing.
Here are 9 things you can do to trust that you’re making the right choice.
1. Identify Your Most Immediate Needs
Before you start comparing one agent’s qualifications versus another’s, identify what you’re looking to get out of this partnership. It doesn’t matter how prepared someone is to take on your PPC campaigns if you can’t provide them with a bit of direction.
Are you looking to boost sales with repeat customers? Do you need to increase the amount of new revenue you’re generating each month? Maybe you’re undergoing a rebrand or expanding your product offering.
Whatever it is that you have set your sights on as a business, your PPC campaign needs to fall right in line.
2. Search for Agents Who Have Experience Working with Similar Businesses
The best PPC agent for you is someone who has already helped companies achieve goals similar to those you’re trying to reach. This should be one of the first things you bring up when contacting potential candidates.
Talk to them about their PPC experience in broad terms. Then, get into the details of what verticals they’ve operated in and the industries they’re most comfortable with.
3. Check Whether or Not an Agent Is Certified
As you’re discussing a candidate’s PPC accomplishments, double check if they are PPC certified.
Far too many companies make the mistake of assuming an agent is PPC certified. In truth, there are some people who will try to claim they’re a PPC professional without the credibility to back it up.
4. Consider How Involved You Want to Be
Once you’ve gotten the major details out of the way, start thinking about what you want your work relationship to be like with a new PPC agent.
Do you want to be involved in every decision that goes into your campaign? Would you rather take a more hands-off approach and let an agent take care of everything?
There are pros and cons to each option. But, you have to set clear expectations about the professional relationship you’re building before you move forward.
5. Ask How Often an Agent Will Run Page Tests
Even if you don’t want to be involved with your campaigns at all, you have to ask this question. An agent that runs frequent page test is always better than one who doesn’t. Page tests give marketing professionals the ability to gauge what’s working and what isn’t.
More importantly, they show just how much effort an agent will put into creating successful campaigns for you. Some agents rely on software to handle clients’ campaigns; they basically set PPC initiatives to autopilot. You want someone who is going to be paying close attention to every single detail.
6. Discuss Reporting Cycles
Just as you should discuss page tests, you need to talk about reporting cycles.
This is how often you can expect to receive an update on how well your campaigns are doing. You can choose whether you’d like reporting cycles to run bi-weekly, monthly, every 2 months, or per quarter. Either way, it’s best to talk about this upfront before you choose your PPC agent.
7. Clarify How Success Will Be Measured
PPC reports are compiled from many different pieces of information. When you look over all your marketing results, you will see payments and engagements measured in various forms. Some common PPC measurements include:
number of clicks
cost per actions
volume of conversions
You should be focusing on cost per actions and/or volume of conversions. If an agent is stressing number of clicks or site traffic, they may not be the best choice.
8. Talk About How Payments Are Broken Down
Remember, a big part of PPC is making sure that your money goes to the right place. You need a thorough understanding of how each dollar adds up in building your campaign.
9. Think Long Term
No matter what your goals are or who you choose to help you achieve them, you have to think long term. The cool thing about PPC is that you can make instant changes to your campaign whenever necessary.
But, all of the tweaking you do and new campaigns you run all have to add up to a common goal. Keep your eye on the long-term initiatives you’re trying to achieve and you’ll be just fine.
Meet Your Ideal PPC Agent
Already started your search for a PPC agent? Have you talked to some impressive candidates, but you’re not sure how to narrow down your options?
Use the tips above and the right choice will become crystal clear.
In fact, you’re closer to finding your ideal PPC agent than you think! All you have to do is click here to contact us today and discover everything our PPC agents can do for you.
Did you know that small businesses waste 25% of their pay-per-click budgets? That means that of the average $1,200 a month spent on PPC, $300 is going down the drain.
Even sadder than that fact is the reason why.
It doesn’t come down to complexities or major problems. Rather, it comes down to simple managerial and strategic errors. Things that are easy to fix with the right tools, team, and considerations.
One of the most important parts of PPC is the PPC landing page. This is the page that your visitors are getting led to. It must be trustworthy, significant, navigable.
But many businesses struggle with achieving this. Is your business one of them? Are you finding that the money you spend on PPC isn’t bringing you the revenue you expected?
It’s time to optimize your landing page before you lose another cent. Here’s how.
1. Fulfill Your Promise
Your landing page needs to be consistent with the CTA that brought your user there.
Imagine yourself in the same position as your viewer. How would you feel if you got duped into visiting a page that offered nothing of what it advertised? You need to stay consistent by delivering what you promise.
By nature, we humans are skeptical beings. This is good – but bad for those who are trying to “trick” people into something. And rightfully so.
This is an easy step to do, making it a great place to start your optimization.
2. Make Your PPC Landing Page as Navigable as Possible
What does this mean?
Your page needs a fast load time. It needs to be clear and concise. It needs to be navigable on desktop and mobile alike.
According to research, many people don’t even wait two seconds for a website’s content to load. That means if yours is taking three, they won’t even see it. Yes – two seconds.
There are ways to check your speed, though. So get your URL on a speed checker and see how your site compares with your competitors.
3. Optimize Your Keywords, Content, and Headlines
Your landing page is more than its aesthetic and general message. Like blog content (and so much else), it’s imperative to optimize keywords and headlines, too.
Use catchy headers. Find high-ranking keywords. Don’t settle for weakness on this front just because you have a sleek look.
The higher your keywords rank, the better your ranking on Google – it’s an obvious equation. When it comes to keywords, drop the underperforming ones in favor of profitable ones.
4. Be Specific
When it comes to your landing page, make sure it’s as specific as possible. What does this mean?
To put it simply, don’t allow users to land on a homepage.
This offers too much information, from “About Us” to products, services, FAQs, and more. The more content in your user’s face, the more overwhelming. Your message will get lost in the many available options.
Land on a blog post or product page. Whatever your intention, make it clear and specific. And speaking of specifics. . .
5. Have a Clear Goal or Message in Mind
The best way to be specific about your landing page is to know what you want from your users!
What is your goal and/or message? What do you hope to achieve with your PPC? Think about it; hone it in; and then follow through with it.
If you’re confused, then so is your user.
Of course, the bigger your ask, the bigger your landing page and vice-versa. There is no one-size-fits-all for this step. If you’re asking a lot, try and break it up into sections so as not to overwhelm.
6. Optimize for Mobile Use
We all know how smartphones are an integral part of our being. They follow us out of town, to bars and restaurants, to hotels and friends’ homes. That means you need to optimize for more than desktop users.
You need to account for load time as well as screen size. You don’t want to cut out potential customers because you didn’t think about mobile usage.
As well as your users, Google also checks out your mobile optimization. Google takes a look at your mobile activity and decides how to rank you. The more optimized you are, the more credibility you have to users and the Google gods.
7. KISS, or Keep It Simple, Stupid
As with everything else, don’t overwhelm. Keep it clean and calm. The more crammed your message, the easier it is to get lost in the disarray.
Because it explains why your product, service, or message is important. Why it’s useful. Why it’s different (and better) than the competition.
Hone in your USP and then use that to your advantage on your landing page!
10. Make That CTA Irresistible
And last but not least, the all-important Call-to-Action.
If a user has made it to your landing page, that means your CTA was acceptable. Make the CTA on your landing page just as amazing.
Have it apply to your style of product or service. If you’re a law firm, keep it professional. If you’re a silly putty distributor, keep it light and fun.
You get the idea.
Whatever you choose to spend time on, make your CTA a top priority. Without it, you don’t have the clicks to garner a PPC ad. After all, the whole point of your landing page is for people to take some kind of action.
PPC, CTA, SEO, ROI, USP – Oh My!
It’s all related – and all super important. These tips should bring out the best of your PPC landing page.
And now that it’s optimized, let’s take it one step further.