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Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile.

Google indicates that users will be able to gauge interactions so you can see how often people contacted you. They also plan to add more metrics/data over the next few months and will include detailed reports about searches and the number of people who saw your Google My Business profile.

After metrics are added to Performance reporting, the older versions of those metrics will eventually be removed from the Google My Business web and app platforms.

Performance reporting is currently available on Search and will soon be available on Maps.

Data will be available for up to 6 months. You’ll be able to review your performance by selecting custom time frames, with interaction metrics updated daily and other metrics updated monthly.

Google went on to state:

To review the new metrics from your Business Profile, go to Performance reporting:

  1. Make sure you’re signed in with the account you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Promote  Performance.
  5. At the top of the page, select a date range for your report and click Apply.

If you have a single business, you can download insights at https://business.google.com/locations. If you manage multiple Business Profiles, follow the steps to access Insights in bulk.

Google My Business Messaging Service

Google My Business Messaging Service

Google My Business Messaging Service

Google My Business now provides the option to allow you to chat directly with those that find your business listing on Google search.

This new option allows you the chat directly with customers (and potential customers), answer questions and attract more people to your business.

To turn on messaging with customers, sign in to Google My Business and look for the “Chat” card in the Home menu.

Make sure that you provide a phone number that can receive SMS messages and will be readily accessible for responding to customers.

It’s important to be responsive, polite and helpful when using the Google My Business messaging service.

Per Google: “Make sure that you don’t provide or request sensitive information during a chat with customers. Sensitive information includes, but is not limited to:

  • Credit card numbers
  • Social Security or other government identification numbers
  • Login credentials, like passwords

Avoiding sensitive content during chats keeps your and your customers’ information safe.”

Finally, make sure you are using a phone number (like a smart phone number) that can receive and send text messages.

To edit the phone number you use for chatting with customers:

  1. Sign in to Google My Business.
  2. Find the “Chat” card in the Home menu.
  3. On the right side of the “Chat” card, click Edit number.
  4. Enter your new phone number.
  5. Click Submit.

Try the new Google My Business Messaging Service.

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