7 Tips for Improving Your Search Engine Placement

7 Tips for Improving Your Search Engine Placement

Out of all people on the planet, 1 in 6 use Google. Your website’s search engine placement makes the difference between getting more organic traffic and sales or being ignored.

Internet users perform around 2.3 million Google searches per minute. Each time someone searches for content like yours, it’s an opportunity to increase brand awareness and make money.

Because different factors determine your website’s ranking on SERPs (search engine results pages), you can boost your ranking by making some adjustments. In the world of SEO, even a little bit of effort goes a long way.

Here are 7 ways to boost your SEO ranking:

1. Increase Your Website’s Speed

Your website’s loading time directly affects your Google page rank in multiple ways. For starters, Google’s algorithm factors the loading time of a page into Google rankings.

People are less likely to engage with a slow website. In fact, if a page doesn’t load within 3 seconds, most users will be off to another page. This hurts your website’s average dwell time, bounce rate, ability to get backlinks, and ultimately, your SEO standing.

Google looks at a site’s coding when determining its loading speed. You can significantly increase your page speed by minifying your HTML, Javascript, and CSS.

Minification is the process of removing unnecessary website code. It removes this redundant or unnecessary code without affecting a site’s stylistic/formatting elements. Consider using a program like HTML Minifier, CSSNano, or UglifyJS to make your page load faster.

Here’s another factor that affects your loading time:

2. Optimize Your Images

Overall, images add another dimension to your content that users enjoy. However, if your images aren’t optimized for SEO, they could be hurting your site ranking.

Large images take longer to load. If you have large images on your site, it’ll hurt your loading time. In turn, this will negatively affect your ranking on SERPs.

Instead, optimize your images by compressing or resizing them. JPEG Compressor is a useful tool for this purpose. There are also free image optimizers online you can use.

You can also enable lazy loading. With lazy loading enabled, your site doesn’t load an image until a user comes across it on their screen.

3. Use Your Keywords Wisely

Keywords have a significant influence in determining website rankings. Still, Google penalizes sites for using incorrect or irrelevant keywords. Because of this, you must be careful with your keyword usage.

Keyword density is still a ranking factor. Nonetheless, using too many keywords (or even a single keyword too many times) is called “keyword stuffing.” Google punishes sites for keyword stuffing which hurts your search presence.

If you want to appear in more SERPs, try creating content that involves using long-tail keywords. Long-tail keywords are keywords that range between 3 to 4 words. These keywords aren’t as popular as single-word keywords, but the traffic you’ll get will be much more exact and fitting for your page.

Plus, the competition is less fierce for long-tail keywords, so using them will help you dominate the SERPs.

Make sure you fully understand a keyword before using it. Misunderstanding certain keywords is one of the most common PPC mistakes that also affects the SEO world. The negative consequences aren’t worth the trouble, so do your homework.

4. Use Header Tags

Header tags are the headings used to label certain sections of your content. They make your content easier to read and digest.

Without header tags, your content is a wall of text. For many people, this creates an unpleasant and overwhelming reading experience. This will drive people away from your website.

Eventually, this will hurt your ranking.

Always use relevant header tags to make your content easier to skim. Including good keywords in header tags here and there will also make your site easier to index and improve your SEO standing.

5. Quality Links

Your site-wide links should consist of internal and external links. The aforementioned types of links and backlinks alike help spiders crawl and index your site faster.

Think of each link as a “road” to your content. More roads equal more ways to find your content.

Your site ranking benefits whenever your website gets a backlink from a quality, authoritative site. That means a single link from an authoritative site is worth more than a hundred backlinks from spammy sites. (Actually, your website would get penalized for having a sudden influx in backlinks from spam sites.)

Create useful, valuable, and unique content that gains users’ trust, then good backlinks will follow. Write guests posts for trustworthy sites in your field in order to gain quality backlinks, but don’t overdo it or you’ll get penalized.

6. Get Secure

Search engines prioritize secure sites over insecure sites. That’s why adding that “HTTPS:” to the beginning of your site’s address boosts your ranking in SERPs.

HTTPS works with SSL (Secure Sockets Layer) to communicate information safely. Without HTTPS, your site’s information is insecure and more likely to be leaked.

Fun fact: Google actively warns users about visiting sites that aren’t secure. Securing HTTPS means securing Google’s trust, which will boost your ranking.

7. Add Optimized Videos

Search engines love it when you include optimized videos with your content. Videos make your content more engaging and appealing to users.

Pro-tip: If possible, use YouTube videos over other kinds of videos. Many experts think Google prefers YouTube videos because Google owns YouTube.

Include videos with SEO-friendly titles that include relevant keywords. Their descriptions should also contain valuable keywords and phrases. Also, users tend to prefer longer videos over shorter ones.

Learn more about video marketing for PPC campaigns to find out how to use videos to your advantage. It’ll attract users like how flowers attract butterflies.

Your Search Engine Placement Is Counting On You

About 51% of all website traffic comes from organic searches. Advancing your search engine placement means getting more organic traffic and showing up in more SERPs.

More organic traffic will benefit your business. It’s easier to convert organic traffic into leads and sales than other kinds of traffic.

Boost your profits by checking out our PPC management service. Your brand will thank you for it.

Hands on Entrepreneurial Skills You Need to Succeed

Hands on Entrepreneurial Skills You Need to Succeed

You’ve got to be strong and determined to start your own business. It’s impressive that you’re even thinking about it, let alone getting started. Yet you also need a big set of other skills to keep the business going.

Businesses don’t run themselves, and small startups often fail because their owners didn’t recognize their own weaknesses. If it feels like you’re juggling bowling balls and feathers while walking a tightrope, then it’s probable you’re on the right track.

It’s fortunate for you that you can learn these necessary entrepreneurial skills, and you’d be wise to invest the time to do so. Here are some of the most important talents that will help your business grow and thrive.

Using Your Entrepreneurial Skills to Network

Traditional wallflowers don’t often make very good salespeople. While you may be more of an introvert, developing the social skills to introduce yourself and meet people is essential to the smooth operation of your business. Practice making entrepreneur friends, not meeting them one time and forgetting about them.

Maintaining those connections means remembering their names the next time you see them and following up with them on any tidbits they told you or promises you made. It also means checking in with them periodically (text message or social media post) to see how they’re doing and help them remember you, too.

Basic people skills like these also help you focus on your customers. If you can make your clients feel like they are the most important thing in the world to you, then your business will have their loyalty. But to do that means ignoring the thousands of other tasks that always roll through the back of your mind when you’re a business owner.

To make customers happy you have to be good at prioritizing their needs and the needs of the business. You don’t want to promise something that you can’t deliver, but you don’t want them to think they don’t matter, either.

Harnessing Marketing Opportunities

Let’s face it, there are all types of marketing methods out there. Knowing which ones to use or when to stop using one is a definite skill that’s important to have when you run your own business. One such method is social media, where it’s so easy to over-share, or say something inappropriate.

But social media isn’t the only place where marketing can screw up. Pay-per-click is a different animal altogether, and one that requires skills to recognize its potential. Beginners should do some research before attempting to use PPC for their businesses, because it’s another area where you can spend a lot of money for little return if you don’t know what you’re doing.

Many of the things you try may fail, but a successful person uses their failures to learn and grow. Being able to deal with failure is just as much a skill as choosing marketing strategies.

You also want to be able to keep up with new trends like video marketing. And once you have the potential customers rolling, you need to be able to close the sale, too, instead of letting it hang and forfeiting the money your business could have used.

Marketing incorporates many skills and talents, but these few will get you on your way to business success.

Making Use of Finances

If you’re just starting out, then you need to know how to fundraise. Getting people to believe in your company enough to invest in it is a skill that works in your favor if you have it. Otherwise, getting startup capital is difficult.

Once you’re established, you could hire out the accounting and budgeting to someone who has more bookkeeping or controller experience. But you also have to understand the business and its priorities to figure out how to move the puzzle pieces around to achieve success. Financial puzzle pieces are things like cash on hand, investments, and projected windfalls.

Hiring out can be good, but sometimes you’re the best person for the job. Although, as an entrepreneur, you’re also the best person for most of the jobs in your business, too. You can’t do everything, so you’ll have to choose the most important ones.

Managing a Staff

People are funny creatures. They all have feelings that get in the way of logic, yet they try to pretend they don’t. This makes hiring, firing, and training your staff more of a political obstacle course than you’d ever expect to have to deal with.

The biggest challenge is understanding and encouraging them the way they need. The other is delegating appropriately, which only works if you know what each person’s strengths and weaknesses are.

If you reassign someone to accounting who rocks at shipping, your shipping department is going to fail unless you get someone equally talented to replace them. Don’t swap people’s roles or delegate them to do things they aren’t good at.

Sometimes this takes a bit of insight on your part because people don’t always know this about themselves. Observing and evaluating their work and progress is a good way to notice these things. And remember that some people rise to a challenge, and some people don’t do well under pressure.

If you can figure out what makes your people tick and play to their strengths, your business will soar.

The Grit to Succeed

It’s a lot to take in. From managing a staff to managing a budget and everything in between, a business owner needs to be someone with the entrepreneurial skills to juggle it all.

You need to be able to learn the skills you need and get it all done, even when something doesn’t fall in your immediate strength or specialty.

Read more on our website for help with specific lists of daily tasks or other info to help entrepreneurs.

How to Write a Title That’ll Fuel Your PPC Campaign and Gain Traction

How to Write a Title That’ll Fuel Your PPC Campaign and Gain Traction

How sure are you that your SEO efforts gain as much traffic as you want?

While search engine optimization is important, you need to consider other avenues to gain visibility and traffic too.

Sometimes, you might not have the time to promote your business. This makes you turn to Pay-Per-Click (PPC) campaigns like Google AdSense.

Don’t stick solely with AdSense either; it’s still important to invest in Amazon as an alternative since it’s one of the rising trends.

Regardless where you take your PPC campaign, it won’t take off if you don’t know how to write a title to your content. You need it to compel people to at least give it a read. If you need to learn how you might want to try these tips:

1. Use Specific Numbers and Data in Your Title

If you want to make effective PPC content, you need to optimize the title since it accounts for 50% of your post’s effectiveness. If you fail to give it the power to become clickable, your PPC campaign won’t take off. Giving statistics and other specific numbers will make great titles to use.

These headlines can help get you more engagement and social shares. It works since the numbers look attractive to your brain. What this means is that you need to understand the science behind numbers.

People found out that the number 7 is the most desirable number among individual numerals. What this means is that, instead of using the word “seven”, you need to make use of the numeral for your titles. Take note that if you’re writing a step-by-step guide, don’t give more than nine steps or it becomes forgettable.

2. Call for Attention

When writing a title, always remember that it’s important to make your audience read the first sentence. It means that you need to ensure that your headline should be a cry for attention. In its most basic form, attention means giving focus on any given task.

Always take note that your viewers are humans using the internet to browse for a lot of things. This makes attention spans much shorter as years go by. The current average is at 8.25 seconds, and it might decrease more from there.

Even if you’re at the top of the search engine rankings, you need to convince your customers to keep reading. Having the right title will ensure that your momentum builds up and stays consistent. You need to start focusing on creating headlines that compel people to read the first sentence.

Once you’re done, the entire post’s storytelling will take care of the rest. If your content is great, you can convert your readers into customers. With this, you need to ensure that your title is unique, useful, and create a sense of urgency.

3. Research for Power Words for Headlines

When you’re trying to write a good title, you need to pay attention to its structure. A lot of the influencers have at least one or two formulas they use to write their own titles. When you’re starting out, you need to test out and tweak your titles.

When you’re trying out new formulas, make sure that you use some power words. This will make people stay and read your content. If you’re a business, you might even get them to buy your products.

You might want to write your content before you craft your title. There’s no hard rule about this, but it’s often better to write a powerful title first. In the end, it all boils down to preference, so this approach might not work for you.

4. Optimize Your Title for SEO

If you want to opt for PPC, you need to make sure that your title has the right optimization. If you want to know how effective it is, try searching for a specific keyword in Google. You’ll notice soon enough that all the results will have the keyword somewhere within their titles.

It highlights the search engine’s intent of giving you content that’s related to their users’ search phrase. This means you need to work your keyword somehow into the title. You need to make sure that you place it where it makes the most sense.

Some people make nonsensical searches using the search engine. The good thing about Google’s algorithm is the fact that it understands the context of the search. If your primary keyword doesn’t make sense, you can add stopwords to make it read better.

5. Make the Title Shocking and Amazing

It’s incredible how changing some of the words in your title can make it interesting. An SEO-optimized title is good, but it can often bore people. You can spice it up by adding strong words like amazing and unbelievable to your titles.

The main issue is that you need to make sure that your content actually delivers. That’s why it’s important to remember the right usage of this tip. Don’t abuse it–back it up with the right facts using statistics and the like.

Controversy is a powerful tool, provided that you back it up with the right data. If used correctly, you can gain a lot of attention and clicks for your PPC campaign. Otherwise, it gives you a bad reputation and people might avoid your business instead.

Learn How to Write a Title Today!

Titles are the first thing your audience notices when they see your PPC ad on the search results.

If you want to make them click, learn from these tips. It’s especially important to make your own formula since it serves as the basis of your titles for years to come.

There are a lot of ways how to write a title. More often than not, you need to develop your style in a deliberate manner. That allows you to have a feel on what your potential audience is searching for.

Do you need help setting up your own PPC campaign? Contact us today and we’ll help you get started. We have the right expertise and experience to assist you.

Google Announces Two New Ad Settings

Google Announces Two New Ad Settings

Google Announces greater control with new features in your Ads Settings

On January 25th, Google’s Group Product Manager stated:“Today, we’re announcing more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.”

Google now allows you to stop seeing “reminder ads”, or what us insiders would call “remarketing” or “retargeting” ads. These are the ads you see after visiting a web site or looking at a specific product on sites like Amazon.  Here’s a link that explains the details and how to change your settings: https://support.google.com/ads/answer/7362736

Secondly, Google announced additional improvements and control in their “mute this ad” feature.  Google states:

“Today, we’re updating Mute This Ad in two important ways.

First, the tool will now recognize your feedback on any device where you are signed in to your Google Account, based on your account settings. If you mute an ad for Snow Boot Co. on your smartphone, it will also be muted on your laptop.

Second, you will likely see Mute This Ad in even more places as we are expanding this control to work across more apps and websites that partner with Google to show ads.”


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