What if you could finally make your Pay Per Click marketing grow your company like you’ve been dreaming of?
Many businesses quickly discover that running a PPC campaign is a full-time job in and of itself. And all of the time and effort you spend running it takes away from your other key responsibilities.
One solution is to hire the service of a good PPC management business. But which PPC management companies are worth your time?
To help you figure out whether you need PPC management and to help you find the best company, we put together this handy guide. Keep reading to discover the answers you’ve been looking for!
What Is a PPC Management Company?
Our guide is going to help you learn whether you need the services of one of the many PPC management companies out there. Before we go any further, though, it’s important to touch on what, exactly, these management companies do.
Simply put, this is a company that exists to do only one thing: to make your PPC marketing more effective than ever before. While there are many reasons to hire such a company (and we’ll touch on most of them later), the primary reason is that they can save you a lot of time.
For example, it’s tempting to say you don’t need help with PPC advertising because you can do everything yourself. While this is technically true, it’s an open secret that building your skills with and understanding of PPC can take a lot of time. And as we noted before, every moment that you and your staff are focusing on PPC is a moment that you and your employees cannot focus on what you do best.
By contrast, a PPC management company knows exactly what your PPC campaigns need and exactly how to accomplish it. They can help you hit the ground running and take your digital marketing to the next level.
Now that you know more about what a PPC management company does, let’s explore why PPC is so important.
Why Focus On PPC?
Obviously, digital marketing is more important for your business than ever. But there are many forms of digital marketing, including social media and organic SEO. Given all of these options, it’s worth answering the question: why is PPC so important?
While solid organic SEO should be the goal for any business, it can take a long time to meet your SEO goals. Even when you are doing everything right, it may take years to hit the first page of user search results.
PPC, however, lets you get results very quickly. This is why many companies rely on PPC to launch new products and new marketing campaigns.
Furthermore, PPC is a powerful way to boost sales, meaning that the costs of PPC and even the cost of a PPC management company will more than pay for themselves. And PPC is very data-driven, which means every PPC campaign provides numerous opportunities to learn about what does and doesn’t work before you launch your next campaign.
Why Use PPC Management Companies?
We have briefly covered why your business should be focusing on PPC. But now, we need to focus on the major question at hand: are PPC management companies actually worth it?
The short answer is “yes.” Businesses of any size can benefit from good PPC management and grow to their full potential. But if you are still on the fence, we have several reasons below that outline why PPC management is worth it for your company.
Save Money On Your Ad Budget
Whether or not they use a PPC management company, there is one fear every business has about PPC: that they will end up wasting their money. But the truth is that with the help of the right company, your business can actually save quite a bit of money, especially when it comes to your advertising budget.
It’s easy for PPC to become a money pit as you try to figure out which keywords are most effective. This is actually why many businesses give up on PPC: it takes a lot of trial and error, and you may end up wasting plenty of money before it’s over.
But with a PPC management company, you get the benefit of their experience. They know how to conduct thorough and effective keyword research and analysis. And their existing body of knowledge means they can hit the ground running with some strategies your own employees may never have come up with.
The final result is optimized keywords, increased web traffic, and a serious boost in sales. And all without the extensive trial and error of a traditional PPC campaign.
Devise Better Bidding Techniques
The other reason that doing PPC marketing on your own may become a money pit is simple. If you are using the wrong bidding techniques, you may be overspending every month. Even worse, you may not know how to correct this course on your own!
For instance, a company inexperienced with PPC may not know if their average price-per-click is competitive or not. And they may not know the importance of both fixed and dynamic bidding (and when to use each strategy). Even worse, an inexperienced company may not even know which keywords are worth bidding on!
A good PPC management company knows all of this and more. Whether this is your first foray into PPC management or you simply want to improve your existing efforts, they can take care of everything!
Channel the Power of Negative Keywords
Remember when we said that PPC management companies may be aware of strategies that your company doesn’t know about? One of the best examples of this is negative keywords.
Negative keywords help make sure that your ads don’t show up for the wrong searches. For example, imagine you run an upscale clothing store that caters only to women. You can add certain negative keywords like “women’s clothing” so that when people conduct such a search, ads for your male-centric store don’t show up.
Keep Ahead of the Competition
It can be difficult to create a successful business because your success is not measured in a vacuum. Instead, you are always going to be measured against the competition. And that means you need to find ways to stay ahead of your competitors.
PPC advertising can help you do this, but only when it is done right. And as you might imagine, this is where a PPC management company comes in.
First of all, such a company can help you discover who your major competitors are. You might be facing some serious competition that isn’t even on your radar, so this research will make sure you aren’t taken by surprise.
Second, PPC management company research can help you discover the advertising techniques your competitors are using. It’s a lot easier to beat them at their own game when you have their playbook in hand!
Finally, a PPC management company can help you analyze all of this and develop the best marketing strategy. It’s entirely possible, for example, that your current PPC marketing campaign is either overly aggressive or not aggressive enough. This research will help you discover any tweaks you need to make to your current approach to achieve success and keep it.
Make Each Month Better Than the Last
Generally speaking, PPC marketing can be something of a double-edged sword. Done poorly, PPC can be the kind of money pit we mentioned before. But done right, you can get more out of PPC every month.
That is because PPC is a data-driven form of advertising. Every PPC campaign provides an opportunity to learn from what went right and what went wrong. And even a failed campaign provides plenty of chances to grow.
With a PPC management company at your side, you can will know exactly how to analyze the numbers each month. Doing so will help you learn more about the keywords you should focus on, the effectiveness of different ad placements, and more details about your specific demographic.
Long story short? Every month of your PPC advertising can be more effective than the one before. But only if you have the right PPC management company in your corner.
How To Pick the Best PPC Management Company
We have covered why hiring a PPC management company is definitely worth the cost to your budget. However, finding the right company can be very tricky!
That is because there are many PPC management companies out there. While it’s good to have so many choices, it may be difficult to pick the company that is best suited to you and your business.
That’s why the final part of our guide covers how to pick the best PPC management company. Keep reading to discover how to pick the company that will completely transform your digital marketing strategies!
Create Your Goals
As simple as it sounds, the most important first step is identifying what your specific goals are. After all, you can’t choose a PPC management company that aligns with your goals if you don’t know what those goals are!
The rookie mistake many businesses make at first is setting very generic goals. For example, “more website traffic” and “increased sales” are fairly generic goals. If you want to eventually measure the success of your PPC campaign, you need to transform those general goals into specific targets.
Do you want to increase your webpage traffic by 1,000 clicks each month? Or maybe achieve 250 more sales each month? By articulating such goals to prospective PPC management companies, you can find the company best suited to help you achieve those goals.
Look For Experienced Companies
As we have noted, there are plenty of PPC management companies to choose from. So what you need to do early on is develop ways to narrow things down. And one of the single best ways to do this is to look for companies that have extensive PPC advertising experience.
And don’t forget that this isn’t all about how many years they have been in business (although that is still important information). It’s also important to find a PPC management company that has worked with similar businesses in the past.
Try asking prospective companies about their previous PPC campaigns. By looking at examples of what they have done before, you can determine if they will be a good fit for your own needs. And you can get an idea of whether the company can help with modern PPC strategies such as incorporating AI.
Scope the Company’s Reputation
It’s important to ask prospective PPC management companies about their previous experience. But the single best way to see if a company is worth working with is to see what previous clients have had to say!
In some cases, a PPC management company may showcase client testimonials. But because they can effectively “cherry-pick” these, it’s important for you to also read online reviews for this company through third-party review websites.
You can also see what people are saying about the company on social media. In some cases, this will also give you a valuable opportunity to see how the company treats others who mention them online.
Your ultimate goal is simple: to see if people have more good things to say or more bad things to say. If their online reputation seems mostly positive, then you will soon count yourself among their satisfied customers!
Your Next Move
Now you know how to make the best choice out of all the PPC management companies. But do you know how to find the best company for your needs right here and now?
At PayPerClickAuthority, we specialize in PPC advertising along with organic SEO, Facebook Ads, and so much more. To discover what we can do to boost your own digital marketing, just contact us today!