There are a lot of different kinds of websites out there! A website can be anything from a blog to a site for online shopping. If you’re writing about something very small—like a marketing campaign or an event—you don’t really need a full website. A microsite usually lives on a secondary domain that brands it as an asset of the main one. These sites are usually shorter than full websites and are focused on particular goals, like raising awareness for an event or testing copy for a sales strategy.

Microsites vs. websites: What Are the Differences?

If you are interested to find out the differences between a website and a microsite, this article is for you.

A website (or “full site”) is any website that serves the main goal of providing all the information about a company or a product. Usually, a full site includes information about the company itself, its products, services, and the latest news. There are some companies where their main company site is the only thing they have, and they don’t really need anything else. Most companies, however, use their main website in combination with microsites.

A microsite, as a rule, is a secondary website. It usually has a specific purpose and a few goals. Basically, a microsite is a website that helps sell a product or a service.

What a Microsite Is NOT…

A microsite is not a blog. If a blogger writes a series of related posts that are connected by a common theme, it may be considered a microsite. However, the difference is that a microsite is not updated regularly and has a single purpose.

A microsite is not a landing page. A landing page is designed to bring leads to the company’s site. A microsite, however, has a specific purpose, and it is designed to sell a product or service.

A microsite is not a full site. A full site is designed to help the user navigate through a company’s website. A microsite, on the other hand, is a website that has a specific purpose.

What a Microsite IS…

A microsite is, essentially, a subdomain of a company’s website. It is a website that exists on its own. It should be designed to accomplish specific goals.

Reasons to Use a Microsite

  1. Microsites are used in order to help with the overall marketing strategy of a company. They are used to accomplish different marketing goals. For example, if a company wants to increase awareness about its product, it may use a microsite.
  2. Microsites are also very useful in selling a product. If the company doesn’t yet have a website, it can use a microsite to sell its product. If they already have a website, they can use a microsite to provide the customer with more information about the product.
  3. Microsites are very useful in helping the company to develop its brand. Microsites are easy to launch, and they can help the company to launch a new product or service. Once the company has defined the product, it can use a microsite to make sure that the product is launched successfully.


Microsites help companies in a lot of ways. They provide information and help sell products. They help the company develop its image, and they are easy to launch. A microsite can be used in a lot of different ways, and it is a very useful tool. 

Should you feel the need to have a microsite for your business, work with the skilled web designers at Pay Per Click Authority. We offer affordable PPC management to ensure success for small businesses. Contact us today!