AdWords is fully switching to the new experience

AdWords is fully switching to the new experience

Google announced on Monday May 7th 2018 that they will be switching to the new AdWords experience by the end of 2018.  This will be the exclusive way for users to manage their Google AdWords accounts and the previous version of Google AdWords will no longer be available.

Google went on to say that prior to the switch, users will get an email with the information and resources users need to prepare and encouraged users to update their contact information.

Google went on to state “The new AdWords provides a faster and more intuitive experience that’s focused on helping you reach your goals, like creating campaigns based on your business goals or using keyboard shortcuts to navigate your account faster. Now, all the features you rely on to run your business are available in the new experience—from remarketing lists for search ads to Google Analytics columns to the Keyword Planner.”

For those involved in AdWords management, they have provided a quick reference map. 

You’ll want to become familiar with the new AdWords experience and you may find this article about top questions about the new AdWords experience to be helpful.

If you have questions about this or need help, you can contact at 720-600-0515 or email me, Steve Pitt at [email protected]

Google bans ads for bail bonds services

Google bans ads for bail bonds services

On Monday May 7th 2018 Google announced they will be banning bail bond services from advertising on Google.  Enforcement of this policy will begin on July 2018.

David Graff, director of Global Product Policy, went on to say “Today, we’re announcing a new policy to prohibit ads that promote bail bond services from our platforms. Studies show that for-profit bail bond providers make most of their revenue from communities of color and low income neighborhoods when they are at their most vulnerable, including through opaque financing offers that can keep people in debt for months or years.”

Graff went on to say “Google’s new policy is a call to action for all those in the private sector who profit off of mass incarceration. It is time to say ‘no more.'”

Google continues to regulate the industry and limit what types of businesses are allowed to advertise on Google.  For businesses in the bail bonds industry, optimizing their website for organic search will be their best option.

For help with SEO (search engine optimization) for those in the bail bonds industry, contact our parent company, Internet Expert Online.


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