Our Blog
Articles
Grow Your Business
Finding the Right Keywords for Your Paid Advertising (Part 2)
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and...
Finding the Right Keywords for Your Paid Advertising (Part 1)
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not...
Organic vs. Paid Search: The Efficacy Based on Search Results
Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic...
Google Ads Updates to enforcement procedures for repeat violations
Google Ads Updates to enforcement procedures for repeat violations Google Ads recently announced that as of June 2022, they will be updating the enforcement of repeat violations. They will be adding...
7 Strategies to Make Stunning Landing Pages That Convert
Designing effective landing pages is one of the most critical marketing strategies for promoting a business. Using a landing page, you can, for example, offer a free copy of your latest book in...
3 Tips to Writing a Strong Ad Copy That Converts
Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is...