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Google My Business Messaging Service

Google My Business Messaging Service

Google My Business Messaging Service

Google My Business now provides the option to allow you to chat directly with those that find your business listing on Google search.

This new option allows you the chat directly with customers (and potential customers), answer questions and attract more people to your business.

To turn on messaging with customers, sign in to Google My Business and look for the “Chat” card in the Home menu.

Make sure that you provide a phone number that can receive SMS messages and will be readily accessible for responding to customers.

It’s important to be responsive, polite and helpful when using the Google My Business messaging service.

Per Google: “Make sure that you don’t provide or request sensitive information during a chat with customers. Sensitive information includes, but is not limited to:

  • Credit card numbers
  • Social Security or other government identification numbers
  • Login credentials, like passwords

Avoiding sensitive content during chats keeps your and your customers’ information safe.”

Finally, make sure you are using a phone number (like a smart phone number) that can receive and send text messages.

To edit the phone number you use for chatting with customers:

  1. Sign in to Google My Business.
  2. Find the “Chat” card in the Home menu.
  3. On the right side of the “Chat” card, click Edit number.
  4. Enter your new phone number.
  5. Click Submit.

Try the new Google My Business Messaging Service.

Google My Business Messaging Service

Call Only Ad Extensions

Call Only Ads With Ad Extensions

Call only ads with ad extensions can give your business a competitive edge.

Google AdWords recently introduced an upgrade to their popular call-only ads with the goal of generating more calls from mobile search.  Now ad extensions can be used to promote even more relevant information about your products and services.

This can help generate more phone calls from mobile search and help increase conversions.  Google went on to state: “In early experiments, we’ve found that implementing new extensions to call-only ads can improve clickthrough rate by 10% on average,”

The following extensions are now available to use with call-only ads:

  • Location extensions – highlight information about your nearby business locations for customers who want to visit your store in person.
  • Callout extensions – promote unique offers and benefits, such as 24-hour call center service.
  • Structured snippets – provide more specific details about your products and services using predefined headers like “Destinations” and “ Types”.

Here’s a link that explains more about Google’s call only ads options and best practices for setting up and optimizing your call only campaign and call only ad extensions:  https://support.google.com/adwords/answer/6175276?utm_source=inside-adwords&utm_medium=blog&utm_campaign=callonlyext

 

AMP Landing Pages

AMP Landing Pages

AMP pages for your web site load faster and make the web faster and better for everyone, according to Google, who continues to promote the open-source AMP project.  Google states that AMP pages are so fast, they appear to load instantly.

Google went on to say:”We know that a better landing page experience results in a better ad experience—that’s why your landing page experience is such an important factor in how Google determines ad rank and pricing. By directing your search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect. To get started, check out the AdWords Developer’s Guide for AMP and learn how to create AMP landing pages.

Earlier in 2017 Google introduced the ability to use fast-loading AMP landing pages for search text ads and now they are rolling this feature out to all Google AdWords advertisers globally.  Caching will initially be available for Chrome and then will be rolled out for use in all mobile browsers.

Per Google, a better landing page experience results in better ad experience.  Google has indicated that your landing page experience is an important factor in how Google determines ad rank and pricing in Google AdWords.  “By directing your search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect” states Google.

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