Businesses make an average of $2 for every $1 spent on Google AdWords. Will this continue with the latest PPC trends or will your business notice a drop in your ROI?
If you think that changes are negative, that isn’t always the case. As PPC changes and evolves, those that evolve with it and get ahead of the trends will see major gains.
What you do not want is to fall behind the trends. If you fall behind the trends, your business could suffer greatly if you depend on sales from PPC. Continue reading this article to learn what trends to look for in 2019.
Don’t Miss Out on These PPC Trends
Staying ahead of the pack in SEO and PPC is one of the growth secrets for many businesses winning with inbound marketing. Make sure your business is ahead of the trends with the following ten tips.
1. Mobile Is on the Rise
In 2018, 52.2% of website visitors accessed the internet via mobile devices. PPC for mobile is a growing market, but many marketers are letting it pass them by. Ads that aren’t optimized for mobile won’t have as good a conversion rate as those that are specifically crafted for mobile.
Make sure your ads are written for mobile and that your website is mobile responsive. You want to provide a seamless experience for your new potential customers.
2. Artificial Intelligence
Artificial intelligence or AI was at work in 2018, but in 2019, it is going to be even more active. The ability for marketers to automate their PPC campaigns will be because of the latest developments and uses of AI in the digital marketing space.
Having AI working on your behalf will allow your PPC campaign to operate at its highest level. Learning how AI works and how you can use it to skyrocket past your competition is a necessity for 2019 PPC.
3. Amazon Is Edging In on the Big G
Remember when Google AdWords was the only place you could run a PPC campaign? Facebook came onto the scene and started to gain market share. Facebook and Google have been enjoying the ability to be the go-to providers in this space.
In 2019, Amazon is getting more attention as a PPC campaign provider. People already trust Amazon, and it is one of the highest performing platforms online which makes it an obvious choice for advertising.
4. Voice Search Is Working
Voice search has been growing in popularity over the past couple of years, but 2019 is the year for exponential growth for voice search. SEO and PPC are going to notice major changes in results as more people use their smartphones and home devices for voice searches.
5. More Data for Audience Targeting
While companies like Facebook have received some serious flack about their data practices, that doesn’t mean data-driven audience targeting is going away any time soon. In 2019, your company will have even more data available for targeting the right audience for your offer.
Data-driven PPC targeting isn’t only good for you, but it is also good for your potential customers. Your business has the solution that they need, and when your ad shows up, they can find the solution easily.
6. Visual Searching Widely Adopted
Google and Pinterest have had the ability to search by image for some time, but sometimes the results aren’t the best. As technology develops, more people will use visual searching. Your consumers will be able to use their camera to search for your products and services which is an ability that will change the PPC world.
7. Easy Remarketing
Remarketing is a great way to get the sale that slipped through your company’s fingers. While your previous conversion efforts may not have been up to par, you can try again by remarketing to those same people that showed an interest in the past.
8. PPC & Social Media
As people continue to frequent social media, these venues are a great place to pick up more leads. PPC on social media will be another place you can get in front of your audience in 2019.
9. Get Ready to Pay Bigger Bucks
While there are more opportunities in the PPC world, that doesn’t mean prices will stay the same. With more opportunity, the price is going to go up on certain platforms.
If you are used to getting clicks for pennies on the dollar, that isn’t going to be as easy as it was in the past. The best thing you can do is understand the trends and how you can keep paying the lowest prices.
There are ways to ensure you don’t pay the highest prices on PPC platforms but it can take time to understand what is going on and why you’re getting charged so much. One of the biggest things you can do to make sure you keep your CPC low is creating highly relevant content.
10. Personalize that Ad
The more specific you can get with your ads, the more effective you will be in 2019. You’ve most likely got ads that didn’t make any sense for you and it isn’t unlikely that you hit that unsubscribe or spam button.
Serving untargeted ads in 2019 is like trying to submit a kindergarten drawing at an art show. It most likely isn’t going to work unless you’re really lucky.
Increasing Your Visibility and Growth
While you can pay to be seen with PPC, if you aren’t keeping up with the latest PPC trends, your ad can get lost in the shuffle. With the above ten tips, you can start seeing great results.
With the ever-changing landscape of digital marketing, you may be frustrated and confused about your campaign. Instead of getting stuck in a rut, contact us today to find out how we can help you with your PPC campaigns.